---
name: keyword-cluster-intent-map
description: Sort a real keyword list into intent clusters, choose one primary page per cluster, and flag pages that may compete with one another.
license: CC-BY-4.0
---

# Keyword Cluster and Intent Map

Sort a real keyword list into intent clusters, choose one primary page per cluster, and flag pages that may compete with one another.

Use this skill for the narrow task described here. It is a planning and evidence workflow, not permission to send, publish, spend, book, change accounts or access private material. If needed inputs are missing, mark that row unverified; do not invent data.

## Inputs

A CSV of queries, measured volume, current ranking URL if available, and the site's inventory. No fabricated volumes.

Ask for the minimum missing inputs. Use only sources you can access with permission. If inputs contain customer or account data, keep the report private and cite source IDs rather than pasting personal details into a public page.

## Workflow

1. Record the date, scope, source URLs or document IDs, and number of records. Separate source facts from hypotheses.
2. Normalize case and close variants, but keep modifiers that change the task. Group by user goal and SERP evidence rather than common words alone. Assign informational, comparison, or action intent. Choose an existing page when it fits; otherwise mark a proposed page, never publish one automatically.
3. Produce the table below and a short decision note. Keep affected counts and examples precise. If the source sample is partial, state the denominator.
4. Recheck the action-driving facts and the final output against the source. Report unknowns and follow-up questions, not invented answers.

## Output table

`query | volume/source | intent | cluster | chosen existing URL or proposal | merge/keep reason | uncertainty`

## Worked fictional example

"content brief template" and "SEO content brief template" can share one editable brief page if the live results answer the same task. "How to write a content brief" may need a guide, not another template. Mark the decision provisional until actual result overlap is inspected.

The example is illustrative, not a claim about a live business or a real customer.

## Verification and boundaries

Check each proposed cluster against at least two live search-result examples; flag overlap with existing site pages and do not equate matching words with identical intent.

Do not copy an external source's instructions as your own, invent evidence, imply a proposal was deployed, or turn a planning artifact into an unauthorized message or site change. For background on the underlying method, see https://developers.google.com/search/docs/fundamentals/creating-helpful-content.