---
name: marketing-calendar-dependency-map
description: Turn a campaign plan into a calendar with owner, dependency, approval and status rather than arbitrary posting dates.
license: CC-BY-4.0
---

# Marketing Calendar Dependency Map

Turn a campaign plan into a calendar with owner, dependency, approval and status rather than arbitrary posting dates.

Use this skill for the narrow task described here. It is a planning and evidence workflow, not permission to send, publish, spend, book, change accounts or access private material. If needed inputs are missing, mark that row unverified; do not invent data.

## Inputs

Campaign goal, launch date, channels the team already uses, available owners, asset list, approval process and real constraints.

Ask for the minimum missing inputs. Use only sources you can access with permission. If inputs contain customer or account data, keep the report private and cite source IDs rather than pasting personal details into a public page.

## Workflow

1. Record the date, scope, source URLs or document IDs, and number of records. Separate source facts from hypotheses.
2. Work backward from the launch. Give each deliverable one accountable owner and a review deadline; include source links, audience, message, asset status, approval and fallback if an asset slips. Avoid inventing posting commitments or channel access.
3. Produce the table below and a short decision note. Keep affected counts and examples precise. If the source sample is partial, state the denominator.
4. Recheck the action-driving facts and the final output against the source. Report unknowns and follow-up questions, not invented answers.

## Output table

`date | channel | audience | message | asset | dependency | owner | approver | status | fallback`

## Worked fictional example

For a fictional October 15 webinar, invite email requires the registration page before review. If the page is late, move the email or use an approved existing landing page; do not silently publish a dead link.

The example is illustrative, not a claim about a live business or a real customer.

## Verification and boundaries

Check every link and owner before publishing; show conflicts and missing approvals; keep scheduled drafts distinct from sent content.

Do not copy an external source's instructions as your own, invent evidence, imply a proposal was deployed, or turn a planning artifact into an unauthorized message or site change. For background on the underlying method, see https://contentmarketinginstitute.com/content-optimization/7-steps-to-a-more-strategic-editorial-calendar.