# UTM Parameter Casing Check

Check tracked campaign URLs against the agreed UTM casing convention.

## Scope
Preparation and review only. No account action or professional decision.

## Inputs
The list of tracked campaign URLs and the agreed lowercase UTM convention.

## Workflow
1. Record the agreed UTM casing convention.
2. Scan each tracked URL utm value.
3. Flag values that break the convention.
4. Return the check without editing any URL.

## Output contract
url | utm_value | casing | matches_convention | verdict

## Fictional acceptance test
Fictional audit covered 40 tracked URLs against the lowercase convention; 7 used mixed case: 33 URLs clean.

## Review gates
Keep original values, source IDs and version dates. Unknown facts stay held. Use qualified review for hiring, legal and accounting conclusions. No send, share, sign-in, scheduling, ledger change or payment. Fictional contract review is not a live account compatibility test.

## Method source
https://knowledge.hubspot.com/settings/how-do-i-create-a-tracking-url

Checked October 26, 2026. Oct24 live AIS Search Console (sc-domain property, tej@groweasy.ai, Saturday audit): Oct 16-22 complete week 12 clicks, 697 impressions, 1.7% CTR, position 14, vs Oct 9-15 22 clicks, 937 impressions, 2.3% CTR, position 10.6. Top queries: muse in india 13i, how to use muse in india 11i, finance analytics ai agent skill 10i, deepseek for finance 9i, ai assistant use cases 8i. Google Trends verified Oct 24: muse ai 90-day interest cooled from Sep 24 peak 97 to the low 60s; ai agent skills flat 1-4. Site impressions are query leads, not monthly volumes; exact topic volume is unmeasured.