Keep customer-loss counts and recurring-revenue loss rates separate in an investor note. The download provides a specific review process. It does not make decisions or act in an account.
Download the free skill
One complete Markdown file. No subscription, checkout or fabricated setup files.
Download SKILL.mdWhat to provide
Starting customers and recurring revenue, lost customer IDs, revenue at loss, period and approved churn definitions.
How it works
- Freeze customer and revenue denominators at the supplied start.
- Match lost identities to revenue at the same basis; missing loss amount blocks revenue churn.
- Calculate logo and gross revenue churn separately; expansion does not erase gross churn unless the metric explicitly says net.
- Return a paired metric note and definition caveats. Do not email investors or alter subscription records.
The output
period | starting logos | lost logos | logo churn | starting revenue | lost revenue | gross revenue churn
Worked fictional example
Fictional ten starting customers lose one: logo churn10%. Starting revenue100 loses40: gross revenue churn40%. Do not call both10% or offset with new customers.
Checks and limits
Preserve source versions and original values. Unknowns stay unknown. Use a qualified reviewer for regulated, legal or hiring decisions. No send, share, account change, schedule, ledger update or payment is authorized. No live account test is claimed.
More founders workflows · How-to guides
Method: reviewed source. Demand lead: GSC investors19; distinct from metric-definition crosswalk and NRR bridge. These are site-query cluster impressions and method evidence, not exact new-topic monthly search volume or a traffic promise. Checked October 4, 2026.