Net Revenue Retention Movement Bridge

Reconcile recurring revenue for the starting cohort without adding new customers to NRR. The download provides a specific review process. It does not make decisions or act in an account.

What to provide

Approved starting cohort, recurring revenue units, expansion, contraction, churn, currency and period.

How it works

1. Freeze the starting cohort and monthly or annual recurring basis.
2. Match expansion, contraction and churn to cohort IDs, keeping new-customer revenue separate.
3. Compute NRR=(start+expansion-contraction-churn)/start only with positive comparable start.
4. Return cohort bridge and missing definitions; do not claim retention causes or change billing.

The output

cohort | start recurring | expansion | contraction | churn | excluded new revenue | NRR | gap

Worked fictional example

Fictional start100+expansion20-contraction5-churn10=105, NRR105%. New customers30 stay excluded; including them would incorrectly give135%.

Checks and limits

Preserve source versions and original values. Unknowns stay unknown. Use a qualified reviewer for regulated, legal or hiring decisions. No send, share, account change, schedule, ledger update or payment is authorized. No live account test is claimed.

More founders workflows · How-to guides

Method: reviewed source. Demand lead: GSC investors19/report11; distinct from customer-count cohort retention. These are site-query cluster impressions and method evidence, not exact new-topic monthly search volume or a traffic promise. Checked October 4, 2026.