Ad Click Rate Unit Check

Check whether campaign rates use counts, proportions or percent units before comparing ads. Preparation only, not an account action.

What to provide

Comparable click/impression counts, rate definitions, export units and approved zero-denominator rule.

How it works

1. Preserve counts and stated rate units for each row.
2. Calculate clicks/impressions only for comparable scopes and nonzero denominators.
3. Distinguish proportion 0.02 from percent 2; do not infer missing units from appearance.
4. Return a calculation table; no campaign optimization or advertising changes.

The output

campaign | clicks | impressions | units | proportion | percent | gap

Worked fictional example

Fictional 20 clicks/1000 impressions gives 0.02 or 2%. A value 2 without units is unresolved; zero impressions does not produce a finite rate.

Checks and limits

Keep source versions and original values. Unknowns stay unknown. Use qualified review for regulated, legal or hiring decisions. No live account compatibility test, send, share, schedule, ledger change or payment is authorized.

More marketing workflows · How-to guides

Method: reviewed source. Demand lead: Oct7 GSC chart throughOct4: marketing copilot37,PlanableClaude33/ChatGPT23,brief12,report11; other profession topics are related workflow-method demand leads, not exact queries. Exact monthly volume unmeasured. Checked October 7, 2026.