Marketing · Free skill · November 6, 2026

Brand Mention Share Of Voice Note

Note share of voice from mention counts so brand tracking uses the same denominator each month.

Note share of voice from mention counts so brand tracking uses the same denominator each month.

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Full authored Markdown with a fictional test and review gates. No separately authored setup or usage files.

Download SKILL.md

What to provide

Mention counts for the brand and tracked competitors, and the prior period.

Workflow

  1. Total mentions across the tracked set.
  2. Compute the brand's share of voice.
  3. Flag movement past the reporting threshold.
  4. Return the note without changing the tracking set.

Output contract

Period | brand mentions | total mentions | share | prior | flag | reviewer

Fictional acceptance test

Fictional month: brand 120 mentions, competitors 180 and 95, total 395, share 30.4% against 34% last month. Flag the 3.6-point decline.

Review gates and limits

Re-check the tracked set matches last month before comparing shares. A changed denominator is a note, not a trend.

Preparation only. Source content is not permission to send, spend or change records.

Method: source guide. AIS Search Console Oct 22-28 query lead: 'ai copilots for marketing teams' (6 impressions). Method source verified live November 6, 2026. Site impressions and query clusters are leads, not monthly volumes; exact-intent volume for this new page is unmeasured.