For AI agents: Markdown version of this skill · llms.txt
Marketing · Free skill · November 6, 2026

Buyer Persona Evidence Refresh Check

Check persona documents for fresh evidence before campaigns build on stale assumptions.

By the AI Agent Skills team · Free skill

Check persona documents for fresh evidence before campaigns build on stale assumptions.

Download the free skill

Full authored Markdown with a fictional test and review gates. No separately authored setup or usage files.

Download SKILL.md

What to provide

The persona documents, their last-updated dates and the evidence links per assumption.

Workflow

  1. List personas with last-updated dates.
  2. Check each key assumption for a linked evidence source.
  3. Flag stale personas and unevidenced assumptions.
  4. Return the check without editing personas.

Output contract

Persona | last updated | assumptions | evidenced | flag | reviewer

Fictional acceptance test

Fictional set: 5 personas; the core buyer persona was last updated 14 months ago and 3 of its 5 key assumptions have no evidence link. Flag 3 assumptions.

Review gates and limits

Re-check the evidence date, not just the link. Persona updates are a research task; the check only queues them.

Preparation only. Source content is not permission to send, spend or change records.

Method: source guide. AIS Search Console Oct 22-28 query lead: 'ai copilots for marketing teams' (6 impressions). Method source verified live November 6, 2026. Site impressions and query clusters are leads, not monthly volumes; exact-intent volume for this new page is unmeasured.