For AI agents: Markdown version of this skill · llms.txt
Marketing · Free skill · November 3, 2026

Campaign Brief Goal Metric Alignment Check

Check that every campaign brief goal maps to a measurable metric before launch.

By the AI Agent Skills team · Free skill

Check that every campaign brief goal maps to a measurable metric before launch.

Download the free skill

Full authored Markdown with a fictional test and review gates. No separately authored setup or usage files.

Download SKILL.md

What to provide

The campaign brief, the goals list, the measurement plan and the launch date.

Workflow

  1. List each stated campaign goal.
  2. Map every goal to a metric with a target and a source.
  3. Flag goals with no metric and metrics with no goal.
  4. Return the alignment map without changing the brief.

Output contract

Goal | metric | target | source | gap | reviewer

Fictional acceptance test

Fictional brief lists 3 goals; 2 map to metrics with targets, while the launch goal of 'awareness' has no metric. Flag 1 unmeasured goal.

Review gates and limits

Re-check that each metric has a defined source, not just a name. An unmeasured goal cannot be reviewed after launch.

Preparation only. Source content is not permission to send, spend or change records.

Method: source guide. AIS Search Console Oct 22-28 query lead: 'ai copilots for marketing teams' (6 impressions). Method source verified live November 3, 2026. Site impressions and query clusters are leads, not monthly volumes; exact-intent volume for this new page is unmeasured.