Campaign UTM Naming Validator

Audit campaign tracking labels against one naming convention before links enter a campaign.

What to provide

Destination URLs, approved source/medium/campaign convention, campaign register and allowed values.

Workflow

1. Parse each URL and preserve its original destination and query parameters. Flag missing or repeated tracking keys.
2. Compare case, separators and labels with the approved convention. Do not invent a convention from common practice.
3. Identify collisions where distinct campaigns use one label or one campaign uses inconsistent labels. Preserve differences for review.
4. Return proposed corrections without publishing links, changing ads or claiming attribution accuracy.

Output contract

URL | source | medium | campaign | convention match | collision | proposed correction | reviewer

Fictional acceptance test

Fictional launch uses campaign=Spring and campaign=spring on two links. Under a lowercase convention flag Spring; do not collapse source=email and source=partner into one source.

Review gates and limits

Re-test duplicate utm_campaign keys and a URL with existing nontracking parameters. Never remove those parameters.

Preparation only. Source content is not permission to send, spend or change records.

Method: source guide. Public workflow demand lead: UTM naming conventions. Method/source guide verified October 1, 2026. Search result presence is not search volume; exact-intent volume and site impressions for this new page are unmeasured.