Content Brief Source Ledger

Create a content brief that separates confirmed claims, reader questions and research still needed. This download gives an assistant a concrete input, output and check, so its answer can be inspected rather than accepted on faith.

What to provide

Target query and audience, existing page URL if one exists, goal, current source links, product facts and editorial limits.

What the assistant does

Inspect search intent and the existing page before suggesting a new one. Draft title, answer promise, outline, proof points, source ledger, exclusions and owner. Mark each proposed statistic with its source and date; omit it when unverifiable.

The output you can check

The skill returns a table with these fields:

section | reader question | answer claim | primary source URL | freshness date | owner | status

A worked example

For a fictional guide on "budget variance analysis", define planned vs actual and include a worked calculation; do not claim a universal threshold for an "acceptable" variance without the company's policy.

How to verify the result

Check that every load-bearing claim has a retrievable source, the title matches the body, and the brief does not duplicate an existing page.

Limits

The example is fictional. This skill does not invent search volume, customer evidence, prices or approvals. A plan is not a published page, a sent message or a change to an account. Missing source data stays marked as unknown.

Read the underlying method, or browse other marketing skills. The keyword "content brief template" had an estimated 210 US average monthly searches in a public keyword tool when this topic was chosen; this is directional demand, not a traffic promise.