Content Refresh Traffic Decay Review

Flag pages with sustained traffic decay for a refresh review before rankings erode further.

What to provide

Search performance exports, prior period baselines, the content inventory and refresh history.

Workflow

1. Compare clicks per page against the prior equivalent period.
2. Flag pages past the decay threshold for two consecutive periods.
3. Note lost features, such as a featured snippet, per flagged page.
4. Return the refresh queue without editing content.

Output contract

Page | clicks before | clicks now | decay | feature lost | queue | reviewer

Fictional acceptance test

Fictional set: 18 articles; 4 lost over 30% of clicks versus the prior 3-month period and 1 of those also lost a featured snippet. Queue the 4 for refresh review.

Review gates and limits

Re-check period alignment before computing decay. Seasonal pages compare against the same season, not the previous quarter.

Preparation only. Source content is not permission to send, spend or change records.

Method: source guide. Public workflow demand lead: content decay and refresh prioritization. Method source verified live November 2, 2026. Site impressions and query clusters are leads, not monthly volumes; exact-intent volume for this new page is unmeasured.