Marketing free skill · September 28, 2026

Customer Research Evidence Synthesis

Synthesize interviews and survey responses into traceable themes without turning a small sample into a market fact.

Synthesize interviews and survey responses into traceable themes without turning a small sample into a market fact. This download gives an assistant a concrete input, output and check, so its answer can be inspected rather than accepted on faith.

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A Markdown SKILL.md file. No sign-up. Read the inputs and boundaries before using it with your data.

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What to provide

Consented interview notes, survey answers, support tickets or anonymized excerpts; record sample size and source dates.

What the assistant does

Split observations from interpretations. Tag each excerpt with a source ID and participant segment; cluster repeated jobs, triggers and workarounds. Count distinct people, not mentions. Preserve contradictions and outliers. Separate stated behavior from observed behavior.

The output you can check

The skill returns a table with these fields:

theme | source IDs | distinct participants | exact anonymized quote | counterexample | confidence | follow-up question

A worked example

In a fictional four-interview set, two participants mention export errors and one mentions price. Report 2/4 participants, not "half the market"; keep the price objection as a single observation.

How to verify the result

Check every quote against the original transcript; suppress personal details; do not extrapolate frequency beyond the sample.

Limits

The example is fictional. This skill does not invent search volume, customer evidence, prices or approvals. A plan is not a published page, a sent message or a change to an account. Missing source data stays marked as unknown.

Read the underlying method, or browse other marketing skills. The keyword "customer research template" had an estimated 320 US average monthly searches in a public keyword tool when this topic was chosen; this is directional demand, not a traffic promise.