For AI agents: Markdown version of this skill · llms.txt
Marketing · Free skill · November 5, 2026

Digital Channel Mix Reporting Check

Check that channel mix reporting uses consistent channel groupings across periods.

By the AI Agent Skills team · Free skill

Check that channel mix reporting uses consistent channel groupings across periods.

Download the free skill

Full authored Markdown with a fictional test and review gates. No separately authored setup or usage files.

Download SKILL.md

What to provide

The channel performance exports, the channel grouping definition and prior reports.

Workflow

  1. List channels in the current report.
  2. Compare groupings against the agreed definition and prior period.
  3. Flag channels reclassified between periods without a note.
  4. Return the check without editing data.

Output contract

Channel | this period group | prior group | consistent | reviewer

Fictional acceptance test

Fictional report: 9 channels; 7 group consistently, paid social moved from 'paid' to 'social' and email appears under both 'owned' and 'lifecycle'. Flag 2 channels.

Review gates and limits

Re-check the grouping definition version per period. Restatements need a note, never a silent reclass.

Preparation only. Source content is not permission to send, spend or change records.

Method: source guide. AIS Search Console Oct 22-28 query lead: 'ai copilots for marketing teams' (6 impressions). Method source verified live November 5, 2026. Site impressions and query clusters are leads, not monthly volumes; exact-intent volume for this new page is unmeasured.