Landing Page Form Field Friction Review

Review landing page form fields against downstream use before trimming or adding fields.

What to provide

The form field list, completion analytics, the downstream systems and the data-use map.

Workflow

1. List every form field and whether it is required.
2. Map each field to where its data is actually used.
3. Flag fields collected but never used, and abandonment points.
4. Return the friction note without editing the page.

Output contract

Field | required | used downstream | abandonment | action | reviewer

Fictional acceptance test

Fictional form has 9 fields, 6 required; 4 optional fields feed no downstream system and analytics show 38% abandonment at the phone field. Flag the 4 unused fields plus the phone field friction point.

Review gates and limits

Re-check downstream use before recommending removal. A field used by sales is not friction just because marketing ignores it.

Preparation only. Source content is not permission to send, spend or change records.

Method: source guide. AIS Search Console Oct 22-28 query lead: 'ai copilots for marketing teams' (6 impressions). Method source verified live November 3, 2026. Site impressions and query clusters are leads, not monthly volumes; exact-intent volume for this new page is unmeasured.