Marketing Analytics Metric Consistency Note

Check metric definitions and reporting windows before campaign dashboards are compared.

What to provide

A metric dictionary, dated dashboards, attribution rules and the owner-approved reporting window.

Workflow

1. List compared metrics with their definitions.
2. Check each dashboard for matching windows and attribution.
3. Separate definition mismatches from arithmetic errors.
4. Return a consistency note without rewriting historic results.

Output contract

Metric | definition | window | attribution | mismatch type | owner

Fictional acceptance test

Fictional dashboard: 10 metrics; 6 use matching definitions and windows, 3 use different attribution windows and 1 has an arithmetic error. Report 4 review items, with only 1 arithmetic error.

Review gates and limits

Different attribution is not necessarily wrong. Preserve the original numbers and identify the definitions needed for a fair comparison.

Preparation only. Source content is not permission to send, spend or change records.

Method: source guide. Qualitative demand lead: existing site marketing copilot query clusters. Exact-page search demand is unmeasured. Method source verified live November 9, 2026. Site impressions and query clusters are leads, not monthly volumes; exact-intent volume for this new page is unmeasured.