For AI agents: Markdown version of this skill · llms.txt
Marketing · Free skill · November 5, 2026

Marketing Report Metric Source Consistency Check

Check that report metrics come from the agreed source of truth with the agreed definition.

By the AI Agent Skills team · Free skill

Check that report metrics come from the agreed source of truth with the agreed definition.

Download the free skill

Full authored Markdown with a fictional test and review gates. No separately authored setup or usage files.

Download SKILL.md

What to provide

The marketing report, the metric definitions and the source systems.

Workflow

  1. List metrics quoted in the report.
  2. Match each to its agreed source and definition.
  3. Flag metrics pulled from unapproved sources or computed differently.
  4. Return the check without editing the report.

Output contract

Metric | value | agreed source | actual source | flag | reviewer

Fictional acceptance test

Fictional report quotes 8 metrics; 6 trace to the agreed dashboard, 1 conversion rate comes from a personal spreadsheet and 1 uses a different attribution window. Flag 2 metrics.

Review gates and limits

Re-check the definition, not just the number. Close values from different windows still disagree.

Preparation only. Source content is not permission to send, spend or change records.

Method: source guide. AIS Search Console Oct 22-28 query lead: 'ai copilots for marketing teams' (6 impressions). Method source verified live November 5, 2026. Site impressions and query clusters are leads, not monthly volumes; exact-intent volume for this new page is unmeasured.