Turn product facts and customer evidence into a positioning statement, with unsupported claims visibly marked. This download gives an assistant a concrete input, output and check, so its answer can be inspected rather than accepted on faith.
Download the free skill
A Markdown SKILL.md file. No sign-up. Read the inputs and boundaries before using it with your data.
Download SKILL.mdWhat to provide
Product capabilities, target buyer, real customer quotes or interviews, named alternatives, and verifiable proof.
What the assistant does
Extract who has the problem, the job they need done, alternatives, real differentiators, and specific proof. Draft two concise statements for different buyer contexts. Mark an unproven differentiator as a hypothesis instead of polishing it into fact.
The output you can check
The skill returns a table with these fields:
buyer | job | alternative | differentiator | proof URL or quote ID | statement | gap to validate
A worked example
For a fictional audit tool, "for small site teams who need to catch homepage fallbacks before launch" is a supported job if interviews say so. "The fastest audit on the market" is unsupported without a comparison and must be deleted.
How to verify the result
Read each sentence against its proof; ask an actual customer to test whether the words describe their choice; do not invent testimonials or competitor prices.
Limits
The example is fictional. This skill does not invent search volume, customer evidence, prices or approvals. A plan is not a published page, a sent message or a change to an account. Missing source data stays marked as unknown.
Read the underlying method, or browse other marketing skills. The keyword "positioning statement template" had an estimated 390 US average monthly searches in a public keyword tool when this topic was chosen; this is directional demand, not a traffic promise.