Search Query Cannibalization Review

Check whether two pages compete for the same query before consolidating or redirecting.

What to provide

Search performance exports per page and query, the content inventory and the ranking history.

Workflow

1. List queries where more than one owned page earns impressions.
2. Compare positions and clicks for the competing pages.
3. Flag pairs where splitting looks worse than one strong page.
4. Return the review note without merging content.

Output contract

Query | page A position | page B position | combined clicks | action | reviewer

Fictional acceptance test

Fictional export: 'client onboarding checklist' ranks page A at position 8 and page B at position 14 with 41 combined clicks, against a single-page benchmark near 60. Flag the pair for consolidation review.

Review gates and limits

Re-check the query intent per page before recommending a merge. Two pages serving different intents are not cannibalizing.

Preparation only. Source content is not permission to send, spend or change records.

Method: source guide. Public workflow demand lead: search query cannibalization. Method source verified live November 3, 2026. Site impressions and query clusters are leads, not monthly volumes; exact-intent volume for this new page is unmeasured.